The challenge
A Korean nutraceuticals brand had a product with real potential for the French market — but France was completely opaque to them. They didn't know which distributors were worth approaching, how to position a Korean brand for French consumers, or how to structure conversations that would be taken seriously. They needed more than a market map. They needed someone who could navigate it with them.
The approach
DSA conducted a full market diagnostic, identified the right distribution partners for the brand's specific positioning, and structured the commercial conversations from the first introduction through to negotiation. We didn't step back after the introductions were made — we stayed in the process until the deal was done, ensuring the positioning held and the terms worked.
The outcome
The brand signed its first French distribution agreement in 10 weeks, with €1M+ projected revenue in year one. What had felt like an impenetrable market became a live commercial relationship — built on positioning that resonated locally and a process that the founder could replicate in the next market.
The French market was completely opaque to us. DSA mapped the landscape, identified the right distributors, and helped us position in a way that actually resonated locally. First distribution agreement signed in 10 weeks, with €1M+ projected revenue in year one.
Ji-won H.
The challenge
A Korean nutraceuticals brand had a product with real potential for the French market — but France was completely opaque to them. They didn't know which distributors were worth approaching, how to position a Korean brand for French consumers, or how to structure conversations that would be taken seriously. They needed more than a market map. They needed someone who could navigate it with them.
The approach
DSA conducted a full market diagnostic, identified the right distribution partners for the brand's specific positioning, and structured the commercial conversations from the first introduction through to negotiation. We didn't step back after the introductions were made — we stayed in the process until the deal was done, ensuring the positioning held and the terms worked.
The outcome
The brand signed its first French distribution agreement in 10 weeks, with €1M+ projected revenue in year one. What had felt like an impenetrable market became a live commercial relationship — built on positioning that resonated locally and a process that the founder could replicate in the next market.
The French market was completely opaque to us. DSA mapped the landscape, identified the right distributors, and helped us position in a way that actually resonated locally. First distribution agreement signed in 10 weeks, with €1M+ projected revenue in year one.
Ji-won H.